If you're a regular reader, you've probably noticed the little meter to the right has been hanging tough at 461 calls for a couple of months. So where has cold call writer been?
Well, not to bore you with the details, but basically swamped with work. Since I started my cold call campaign in April (when I literally had no work and was chewing my fingernails down to the quick), I've been working with six new clients and am in negotiations with two more. One of those looks like it will turn into a year-long contract, and another is talking about forming a long-term relationship.
Things have just started to slow down a bit (phew), so hopefully I'll be resuming this blog in the next week of so. But for today, I'm going to go hiking and see if I can enjoy what's left of the summer.
Showing posts with label where is ColdCallWriter. Show all posts
Showing posts with label where is ColdCallWriter. Show all posts
Friday, August 5, 2011
Tuesday, May 31, 2011
When you're calling your ass off -- and no one's buying
Okay, so after two months of patiently calling 25 people a day with absolutely not a penny to show for it, the worm has turned.
First, permit me to rant for a moment about how crazy and insecure those two months of silence made me. I had plenty of nibbles (people who loved the portfolio, loved the idea, needed a writer, etc.), no one actually coughed up the cash.
This was maddening, as you might imagine. Especially when I was having trouble paying the bills and putting time into cold calling that could have been spent querying, networking and conducting other business building activities.
To keep doing it (with absolutely no reward) was a leap of faith of sorts.
I remember a story (I think I heard it at church camp) that would have made a great essay. Except it was from Middle-Ages Europe before they had O Mag or websites.
A monk was writing about his trip to a cathedral that was under construction. He admired how all the laborers, from men who were hauling giant stones to the women sweeping up the debris, were all working with great excitement and esprit de corps.
They knew they were building something worthwhile. The clincher? They also knew the cathedral would take 100 years to build.
They wouldn't live to see it finished.
Not a perfect example, but I really think when you're starting a business, you have to believe THAT MUCH in what you're doing. You have to be willing to bust ass through long periods with zero gratification.
What keeps a cold caller going?
For me, it was simple: Peter Bowerman said it would work. Other writer pals who have tried it said the same.
I was sure I was going to be the exception to the ironclad Law of Averages. Then last week, the phones started to ring.
Since May 23, I have either completed, quoted or am waiting on the green light for five new projects -- all from cold call clients.
Nothing huge, nothing earth shattering, but it's been months since I had a new client at all. And I have meetings with a number of promising prospects lined up when I get back from Vegas.
It's a huge change from business as usual, so I'll be slowing down the actual cold calls. But I will keep up the blog.
You see, the cold call process doesn't end when you hang up. There's the meeting, the quote, the dancing around fees, and all sorts of post-call fun to explore.
So stay tuned. And if you're currently busting ass with nothing to show for it, cheer up. Odds are your glory, when it comes, won't be posthumous.
First, permit me to rant for a moment about how crazy and insecure those two months of silence made me. I had plenty of nibbles (people who loved the portfolio, loved the idea, needed a writer, etc.), no one actually coughed up the cash.
This was maddening, as you might imagine. Especially when I was having trouble paying the bills and putting time into cold calling that could have been spent querying, networking and conducting other business building activities.
To keep doing it (with absolutely no reward) was a leap of faith of sorts.
I remember a story (I think I heard it at church camp) that would have made a great essay. Except it was from Middle-Ages Europe before they had O Mag or websites.
A monk was writing about his trip to a cathedral that was under construction. He admired how all the laborers, from men who were hauling giant stones to the women sweeping up the debris, were all working with great excitement and esprit de corps.
They knew they were building something worthwhile. The clincher? They also knew the cathedral would take 100 years to build.
They wouldn't live to see it finished.
Not a perfect example, but I really think when you're starting a business, you have to believe THAT MUCH in what you're doing. You have to be willing to bust ass through long periods with zero gratification.
What keeps a cold caller going?
For me, it was simple: Peter Bowerman said it would work. Other writer pals who have tried it said the same.
I was sure I was going to be the exception to the ironclad Law of Averages. Then last week, the phones started to ring.
Since May 23, I have either completed, quoted or am waiting on the green light for five new projects -- all from cold call clients.
Nothing huge, nothing earth shattering, but it's been months since I had a new client at all. And I have meetings with a number of promising prospects lined up when I get back from Vegas.
It's a huge change from business as usual, so I'll be slowing down the actual cold calls. But I will keep up the blog.
You see, the cold call process doesn't end when you hang up. There's the meeting, the quote, the dancing around fees, and all sorts of post-call fun to explore.
So stay tuned. And if you're currently busting ass with nothing to show for it, cheer up. Odds are your glory, when it comes, won't be posthumous.
Friday, May 27, 2011
@ColdCallWriter taking time off to write
So due to marathon cold calls, out-of-town visitors, a raptured cell phone and a heartbreaking dumping by a shallow dating prospect, I find myself buried under a mountain of neglected work this end-O'-May.
Rest assured, @ColdCallWriter will be back calling, Tweeting and posting next week. Just as soon as I dig myself out from under the unfinished blog posts, undone background research, unanswered emails and other debris.
Today was very productive. Just need four more like it. By tomorrow.
Rest assured, @ColdCallWriter will be back calling, Tweeting and posting next week. Just as soon as I dig myself out from under the unfinished blog posts, undone background research, unanswered emails and other debris.
Today was very productive. Just need four more like it. By tomorrow.
Subscribe to:
Posts (Atom)