Wednesday, May 11, 2011

Marketing you can do while drinking a beer ...

While I wouldn't recommend drinking while you make the actual calls lest you get a bit TOO confident, here's some easy support work you can do in front of the TV -- or even while buzzed -- if you're having a bad day. Or just want to tie one on early.

1. Go to the website for your local Chamber or Commerce.

2. Look for prospects you might want to call. On many chamber sites, you can search by category (advertising, nonprofit, etc.).

3. Visit each company's website. Use a spreadsheet to record company name, phone number and (if you can pinpoint it) the name and email of an appropriate contact person.

4. Make sure the company is not a) someone you have already called, b) a subsidiary of another company that likely does its marketing or c) out of business.

5. Repeat 25 times, and you've got your cold call list for tomorrow.

This work is so mindless, it may feel like laziness at first. But believe me, if you're going to make 1,000 cold calls, you will spend a lot of time on it.

I usually save this exercise for days when I'm feeling run down, working late or just need a break from it all.

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