Monday is always my worst day of cold calling. After a weekend off, I just can't bring myself hit the call button for the first time. If I'm not careful, I start checking Facebook, reading Twitter and catching up on FLX -- and suddenly it's 11 o'clock and all the prospects are at lunch.
This Monday was extra brutal because I took the day off from cold calling last Thursday and then wrote all day Friday, so I really lost my momentum.
A few tricks for getting yourself to hit the call button when you REALLY don't want to:
1. Have strict "cold calling" hours. At 9:00, you're calling until you reach your goal for the day. No whining. **cracks whip**
2. Reward yourself. Make an agreement with yourself that if you get through your cold calls by a reasonable hour, you can have a little treat (a shorter workday, a break with a favorite TV show, a cheeseburger. Seriously, whatever it takes).
3. Remember why you're doing this. I posted a list of the things that cold calling is going to bring me: the chance to travel, move to Denver, and get my own place. I force myself to look at it when I'm flagging.
4. Repeat: The first is the worst. Once that first call is done, the others will be easy. Do what you have to to break the ice.
5. Keep your momentum up by calling every day. Twenty-five calls should take 1 to 2 hours, which leaves plenty of time for other projects.
How do you motivate yourself to make that first call on a Monday morning?